To help the Wake Forest community in its efforts to gain insights from focus groups, a team of WFU staff, experienced in focus group moderating has formed.
Focus groups can be an excellent way to gather qualitative information on a variety of topics and for a number of reasons (e.g. service development or product review). However, often they can be tricky to execute, particularly when it comes to running (moderating) the groups.
A moderator with “too much skin in the game” might be seen as defensive or having all the answers which can lead to shutting down the very conversations desired. Proper focus group moderating draws out each group member (even the shy ones) to add diversity to the voices, manages the clock so all the research questions are raised, and probes for more details when needed.
While each research project is different, the moderators have agreed to provide the following estimated services on a project:
- 1 hr prep with department/researcher requesting the service (“client”) to help refine questions and discuss general focus group strategy (perhaps over two, half hour meetings prior to conducting the focus group);
- 1 hr focus group moderating; and
- 1 hour debrief, discussing what they observed, including review final report (e.g. 30 minute debrief + 30 minute review of final report)
The client is responsible for:
- initial question design;
- participant recruitment;
- arranging the date, time, and location of the group(s);
- provide note-taker and/or transcription of group(s); and
- draft initial and final reports.
Resources for Planning a Focus Group
- Focus Groups: A practical guide for applied research
- Developing Effective Focus Group Questions
- Focus Group Interview Recruitment
- Moderating Focus Groups
- How NOT to Facilitate a Focus Group
Request a Focus Group Moderator
- For “Best Results,” please submit a focus group moderating request form AT LEAST ONE MONTH PRIOR TO DESIRED FOCUS GROUP DATES.
How Can I Become a Focus Group Moderator?
- COMING SOON!