To help the Wake Forest community in its efforts to gain insights from focus groups, a team of WFU staff, experienced in focus group moderating has formed.
Focus groups can be an excellent way to gather qualitative information on a variety of topics and for a number of reasons (e.g. service development or product review). However, often they can be tricky to execute, particularly when it comes to running (moderating) the groups.
A moderator with “too much skin in the game” might be seen as defensive or having all the answers which can lead to shutting down the very conversations desired. Proper focus group moderating draws out each group member (even the shy ones) to add diversity to the voices, manages the clock so all the research questions are raised, and probes for more details when needed.
While each research project is different, the moderators have agreed to provide the following estimated services on a project:
The client is responsible for: